
Expansion Reinforces Rockwell Automation’s Global Manufacturing Leadership
Rockwell Automation announced plans to construct a new manufacturing facility in southeastern Wisconsin. While the precise location remains undisclosed, the company confirmed the project will significantly expand its production capabilities. This initiative reflects Rockwell’s ongoing commitment to advancing industrial automation and factory automation solutions globally.

Facility Will Become the Largest Manufacturing Campus Worldwide
The new site will feature over one million square feet of production and warehouse space. As a result, this facility will become Rockwell Automation’s largest global manufacturing campus. This expansion aligns with the company’s earlier announcement of a $2 billion investment over the next five years to strengthen domestic manufacturing operations.
State Officials Welcome the Investment
Wisconsin Governor Tony Evers praised Rockwell Automation for its continued dedication to the state’s economy. “For over a century, Rockwell Automation has led high-quality manufacturing and technology solutions,” he said. “We are proud of this legacy and excited to see the innovation and excellence this expansion will bring to Wisconsin.”
Integration of Advanced Automation Technologies
Bob Bartmole, Chief Supply Chain Officer at Rockwell Automation, emphasized that the new facility will incorporate cutting-edge industrial automation, robotics, artificial intelligence, and analytics tools. “We are thrilled that our skilled workforce can fully leverage the potential of this facility,” Bartmole stated. “This investment reflects our confidence in our team, who pursue excellence every day.”
Strategic Site Planning Near Milwaukee Headquarters
Although the company has not revealed the exact factory location, it indicated that the facility will be situated close to Rockwell’s global headquarters in Milwaukee. The company is actively collaborating with local and state officials to advance site planning and construction.
Economic Impact and Industry Significance
Sam Ricks, Deputy Secretary of the Wisconsin Economic Development Corporation, confirmed ongoing discussions with Rockwell Automation. He highlighted that this expansion underscores the enduring importance of manufacturing to Wisconsin’s economy. “The state continues to lead in manufacturing innovation,” Ricks noted. “Wisconsin remains at the forefront, evolving with modern industrial automation trends.”
Author Insight: Implications for Industrial Automation
This new facility demonstrates the growing emphasis on integrating advanced PLC and DCS control systems, robotics, and AI-driven analytics in manufacturing. Companies investing in such infrastructure can achieve higher efficiency, better quality control, and more resilient supply chains. For industrial automation professionals, this signals an increased demand for expertise in smart factory solutions.
Practical Application Scenario
The facility is expected to serve as a hub for producing advanced control systems and factory automation equipment. Manufacturers can leverage these systems to optimize production lines, reduce downtime, and implement predictive maintenance strategies using AI and IoT technologies.